Seller Services
We Sell It All!
Condos
We work with both sellers and their homeowner’s association to ensure that condos (and the condo project!) are as marketable as possible.
Investment Properties
We have extensive experience in selling investment properties. Our involvement ranges from analyzing CAP rates to strategizing how to best market tenant-occupied properties.
Townhomes
Often the compromise between condo-living and single-family homes, we outline the advantages that come from buying a townhome.
Single Family Homes
Throughout the suburbs and city, we showcase single family homes to their fullest potential, conveying to buyers why your home should be their next home.
New Construction
We collaborate with various developers to bring the city’s newest projects to market. We’re involved every step of the way—from creating custom websites to arranging stylish staging.
Luxury Highrises
Stunning photography, 3D walk-throughs, custom websites—when it’s luxury, we don’t hold back. We showcase every last detail, making sure potential buyers feel the ‘wow’ factor.
Wall to Wall Marketing
Listing Photography
Professional photography partners capture high-end images of your home.
Internet Syndication
fultongrace.com
zillow.com
trulia.com
realtor.com
+ 1,000s more
Social Media
Custom listing campaigns for Facebook, Instagram, TikTok, LinkedIn & Twitter.
Strategic Marketing
Distinctive For Sale signs
Broker and public open houses
Email marketing
Direct mail campaigns
Print Marketing
Professionally printed listing brochures and flyers produced by Fulton Grace graphic design team.
Optimized Marketing
Video walk-through
3D walk-through
Your own property website
Floor plans
Pricing & Analysis
Marketing your home includes a vital component: selecting a listing price. This amount must reflect the property’s fair market value. Because most of the activity on your home occurs in the first few weeks, it is essential to determine a strategic price from the start. Our pricing strategies maximize your profit, and minimize your property’s market time.
In order to recommend a listing price, our brokers evaluate and analyze the fair market values of properties. They closely examine comparable home sales and overall market trends while considering unique characteristics of your property that may impact, and even increase, its value. The art of pricing combines intelligent analysis of statistical data with our brokers’ experience and intimate knowledge of current market trends.
A listing price is not something to “set and forget”. It requires reevaluation throughout the life of an active listing to ensure that the property remains competitive in ever-changing market conditions. Our brokers provide you with recommendations and feedback to guarantee your property is always priced on point.
Pre Listing Advice
Declutter
Remove any extraneous items or personal effects to better showcase your home. Even furniture that detracts from a listing’s features, flow, and possibilities, should be removed. In addition, conduct a general clean and sweep of the area, room-by-room. Remember, the listing should persuade others to buy.
Repairs and Staging
Address bulb replacement, wattage increase, and even balancing or disposing of fixtures. Creating optimal lighting for different living scenarios and rooms is important. Before listing, any unfinished projects should also be complete. Don’t lose potential buyers because of cracked sidewalks, unhinged doors, or tainted floorboards which can repel potential buyers. Tend to any immediate eyesores, and boost your home’s strengths. Fresh, neutral paint application modernizes and optimizes a space. A few well-chosen and placed accents also work well.
Photography
The results of decluttering, repairs, and staging enhance our photographic representation of your home. Impressive photos shorten market time. We partner with the top photography companies in Chicago to ensure best-in-class exposure for your listings.